Marp
New presentation website for a Czech holistic pet food manufacturer. Standing out from competition not through marketing, but through approach.
Context
Marp makes holistic pet food for dogs and cats. Different lines for different needs, from sensitive digestion to joints. I had done their website before, but a strategy shift came with a desire to look completely different.
They didn’t want another product catalogue. They wanted a site where you can see they do things differently. Holistic approach, real results. The e-shop itself stayed on Krmiva Pučavka.cz. This was purely about the face of the brand.
The visual direction didn’t land in the first round. It came together after a few iterations.
Result
A presentation website where you can see what Marp is about. Holistic pet food, specific recipes for specific problems, no empty promises. Modern design with basic e-shop functionality.
- Presentation website for a Czech holistic pet food manufacturer.
- Multiple rounds and versions before we landed on the right visual.
- Not a product catalogue, but the face of the brand.