Equiservis
E-shop redesign from the ground up. Custom template, custom design system, room for marketing and brand presentation.
Context
Equiservis had been running on a template that had served its time. Marketing had no room. Content was squeezed into the same format as products. And the website didn’t reflect a company with years in the market and a solid customer base.
The first step was mapping out how customers actually move through the site, where they hit friction and what’s missing. That produced the page types, task flows and first wireframes.
System first, design second
Before anything final was designed, the design system was built. Typography, colours, icon sets, custom illustrations for categories and marketing sections. An atomic approach with composable components.
Because of that, no new page ended up looking like a compromise. Everything followed the same rules and components. And when the client came with another request, nothing had to be drawn from scratch.
The hardest part isn’t a yes or no. It’s the moment when the client goes quiet and waits to see what comes out.
Loyalty program at every step
Equiservis customers come back. Part of the product range includes higher-priced custom items like saddles, and that’s exactly where a loyalty program makes sense. So we wove it into the entire purchase flow. On the product card, in the cart, in the recap, in the account. No shouting, no banners. Just clear information in the right place.
Result
A working e-shop with a custom template built to fit. A design system that keeps consistency across the entire site. Loyalty program integrated directly into the purchase flow. Accessibility addressed from the start, not bolted on afterwards.
- From a generic template to a custom e-shop, tailored visually.
- A design system that holds up after project handoff.
- Loyalty program visible wherever the customer makes a decision.
- Accessibility as an entry filter, not a last-minute checkbox.