Webstack
Two editions of a web developer conference. Consistent visual language from website through tickets to stage presentations.
Context
Webstack isn’t just another dev event. It’s a community gathering where both speakers and audience expect it to look as good as the agenda sounds. Each edition needed visuals that hold attention on the website, on the ticket in your hand and on the slide during a keynote.
My role was to maintain a consistent foundation people would recognise while giving each edition its own energy.
Not just the website
Alongside the website, a whole layer of things the attendee sees offline was created. Social media visuals before and during the event. Tickets and accreditation badges. Pitch decks for sponsors. Presentation templates for speakers.
All in one visual language so the conference feels like a single whole.
Result
Two conference editions with a visual language that worked across all formats. A design system that could be built upon without starting from scratch each year. Full coverage from website through print to presentations.
- Two conference editions with a consistent visual language.
- A design system that grew alongside the conference.
- Website, print, pitch decks, presentation templates. All in one visual language.